Susan Rylance

Staffing trends are signaling renewed business momentum. Learn why organizations are investing selectively in flexible technology, data, AI, cloud, security, and marketing talent to restart critical initiatives and drive measurable results.

Marketing is too often treated as a support function instead of a strategic driver of business performance. When marketing leaders are involved early and partner across functions, they connect customer insight to strategy, clarify growth priorities, and translate activity into measurable impact. Organizations serious about growth must rethink how marketing is positioned, supported, and led — and ensure the right leader has a true seat at the table.

Companies are still hiring and investing in Q2, but with far more selectivity. This piece looks at where spend is holding up, how AI is moving from hype to practical use cases, which roles are most in demand, and what all of it means for leaders deciding where to focus limited time, budget, and talent.